"PIZZA FIRENZE Omotesando"
- the first Pizza Firenze shop in Japan
In 1986, Saverio Madeo opened the Trattoria Bordino, a casual restaurant in the heart of
Florence, Italy. This marked the beginning of the Pizza Firenze story. In 2001, Madeo opened the pizza
specialty shop PIZZAMAN, which pioneered the concept of limiting the number of types of pizzas to six in
order to offer only the highest-quality ingredients.
PIZZAMAN passed to the next generation of ownership, and expanded to a total of twelve shops throughout Italy, the home of pizza. During this time, PIZZAMAN evolved the traditional pizzas into “health food pizzas” to meet the increasing demand for healthy food options spreading throughout Europe. A major development was the creation of pizza dough made from flour using dietary fiber (inulin), for a crust which is both delicious and gluten-free. This evolution helped PIZZAMAN spread throughout Italy and into London as a premier restaurant offering healthy pizzas.
To share these new achievements and cutting-edge concept with the rest of the world, we launched our new brand, PIZZA FIRENZE, in 2017. In the fall of 2019, PIZZA FIRENZE, the first shop of its kind in Japan, opened in Omotesando, home to countless people whose love for Florence is second only to their hunger for Italian food in general - and pizza in particular.